Boost Sales and Enhance Customer Experience
When you own and operate a physical business, your customers take countless steps to get to their destinations and buy your products or use your services. People counting systems measure the number of people that walk through an area over time to assess your potential sales opportunities. This technology allows you to measure the outcome of sales campaigns, improve store layout and evaluate foot traffic flow to improve the customer experience, ultimately resulting in increased revenue and customer satisfaction.
Better customer experience leads to better outcomes — in fact, 86% of shoppers intend to spend more at places with good customer service. To understand your clientele, you can develop a plan for how to measure customer journey and use your space as efficiently as possible. This process involves:
Flow management involves effectively understanding the movement of foot traffic around a customer-centered environment. There are benefits to tracking customer flow, which include gaining insights on:
Video-based space utilization hardware uses a camera lens to record footage of your customers and provide valuable insight when used in conjunction with VisiCount software for analyzing trends. Traf-Sys counters are cloud-based for compatibility with tablets, phones or computers, and we have two options for video sensors:
Both options provide wide-range coverage capabilities and offer rapid software upgrades for easy maintenance.
Find out how a people counting system from Traf-Sys can help your business today!
Traf-Sys has video-based counters and other people counting systems available. To start gathering customer data and help your business improve its space utilization, request a free quote.
