Organized Retail Crime is Still an Issue, but People Counters Can Help July 18, 2014 by Traf-Sys Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National … Read More
Video Surveillance vs. People Counting Software in the Library June 30, 2014 by Traf-Sys Libraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards … Read More
People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons June 27, 2014 by Traf-Sys Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the … Read More
Affiliate Marketing and Digital Signage are Powerful Revenue Drivers June 26, 2014 by Traf-Sys Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn … Read More
A/B Testing: How Traffic Counting Can Increase Sales June 23, 2014 by Traf-Sys A/B testing is exactly what it sounds like: an experiment with two variables, A and B. Read More
Multichannel Retail Marketing and People Counts Can Drive Foot Traffic May 23, 2014 by Traf-Sys Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers … Read More
What Will Happen When Native American Casinos Roll the Dice? May 16, 2014 by Traf-Sys Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
Mission Critical: School Libraries More Valuable Than Communities Perceive April 22, 2014 by Traf-Sys Across the US, schools just finished celebrating National Library Week, which took place this year from April 13-19. It’s a … Read More
Affordable Care Act Strains Already-Struggling Library Budgets April 8, 2014 by Traf-Sys According to the American Library Association, there are more than 120,000 libraries in the United States. Read More