Use Outdoor Pedestrian Counters To Collect Foot Traffic DataOnce you begin exploring the options available with people counters, you’ll quickly discover the wide range of systems available on the market. There’s a solution for virtually every setting, situation, and scenario. If you need an outdoor people counter system, you need a solution to provide the data you require while withstanding the environment. Read on to discover four important benefits of people counters designed for the outdoors.
When you’re looking for an outdoor people counter, you have to consider several factors. First, because the device is installed outside — even if only by a matter of inches — outdoor people counter solutions have provisions for safe and secure installations to prevent tampering.
Also, outdoor people counter solutions are designed to be waterproof and to withstand the elements. What’s more, outdoor people counters must be able to adjust for changes in lighting, temperature and other environmental variables to ensure the most accurate count possible.
Your outdoor people counter must be joined to a network connection and relies on an electrical connection or Power-Over-Ethernet for continuous operation. With these connections made, your outdoor people counters will provide reliable traffic counts with consistent data reporting that will drive your business decisions.
An outdoor people counter can give you valuable insights into traffic counts and patterns related to people entering and exiting an entertainment venue, an attraction or a retail store. When you choose a counting system with overhead thermal or video counting sensors, you can capture accurate and detailed people counting data even in high traffic areas.
Armed with these numbers, you can make informed decisions about your operations. These traffic numbers can influence your labor scheduling, for example, when the data tells you Monday is the slowest day of the week but the highest traffic numbers are on Saturday. Your outdoor people counter can also reveal even more granular information, such as the time of day that draws peak traffic. When you know the slow periods versus periods that see the highest traffic, you can ensure you don’t have staff standing around idly when traffic is slow or scrambling during peak times.
Moreover, equipped with hard data from your people counter, you can better plan your promotional strategies and campaigns, and track and compare their performance according to your predetermined metrics.
One of the biggest perks of an outdoor people counter is that it can cover a wide area. Whereas some indoor solutions only work within a limited radius, a good outdoor overhead solution with multiple sensors can reliably perform in an area up to 50 feet wide, depending on environmental factors.
Outdoor people counters are helping businesses track visitors and shoppers in an effort to improve operations and services. With these four benefits in mind, talk to your people counter systems professional about the many reasons why an outdoor system might be the right solution for you.
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