Capture the Elusive Teenage Demographic with Customer Counters July 24, 2014 by Traf-Sys Teenagers are as unpredictable as the weather—happy and sunny one hour and then clouding over with the storms the next. Read More
Organized Retail Crime is Still an Issue, but People Counters Can Help July 18, 2014 by Traf-Sys Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National … Read More
Video Surveillance vs. People Counting Software in the Library June 30, 2014 by Traf-Sys Libraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards … Read More
People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons June 27, 2014 by Traf-Sys Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the … Read More
Affiliate Marketing and Digital Signage are Powerful Revenue Drivers June 26, 2014 by Traf-Sys Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn … Read More
A/B Testing: How Traffic Counting Can Increase Sales June 23, 2014 by Traf-Sys A/B testing is exactly what it sounds like: an experiment with two variables, A and B. Read More
Multichannel Retail Marketing and People Counts Can Drive Foot Traffic May 23, 2014 by Traf-Sys Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers … Read More
What Will Happen When Native American Casinos Roll the Dice? May 16, 2014 by Traf-Sys Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
Mission Critical: School Libraries More Valuable Than Communities Perceive April 22, 2014 by Traf-Sys Across the US, schools just finished celebrating National Library Week, which took place this year from April 13-19. It’s a … Read More