What Will Happen When Native American Casinos Roll the Dice? May 16, 2014 by Traf-Sys Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
Mission Critical: School Libraries More Valuable Than Communities Perceive April 22, 2014 by Traf-Sys Across the US, schools just finished celebrating National Library Week, which took place this year from April 13-19. It’s a … Read More
Affordable Care Act Strains Already-Struggling Library Budgets April 8, 2014 by Traf-Sys According to the American Library Association, there are more than 120,000 libraries in the United States. Read More
How to Use People Counting Technology to Improve Facility Management April 2, 2014 by Traf-Sys You don’t need to be a hardcore environmentalist to know that cutting your energy costs is good and reducing your … Read More
What’s Ailing Brick and Mortar Retailers? March 25, 2014 by Traf-Sys For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we … Read More
How to Use Emotional Marketing to Attract Customers March 18, 2014 by Traf-Sys Last week, we had a long conversation about digital signage, what it is and why it’s effective. This week we’re … Read More
Is Your Digital Signage Working to Its Fullest Potential? March 11, 2014 by Traf-Sys Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio … Read More
How to Track eBook Lending in Libraries February 28, 2014 by Traf-Sys Libraries are undergoing transformation and have been for some time. Over the past few years, the demand for eBooks and … Read More
The Difference Between Foot Traffic and Conversion Rates February 12, 2014 by Traf-Sys If you’re a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success … Read More