How College Campuses Benefit From People Counters

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Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. 

Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered to students and potential students. Foot traffic data is an essential ally when trying to justify funding for facilities, programs, services, and classes.

Once hailed as “the great equalizer,” higher education is now under more scrutiny than ever. Promoting the value of a college degree remains the most difficult university challenge faced by higher education establishments. It’s no surprise, when rising tuition costs and fewer high-paying job opportunities are a growing concern.

Every area of the budget must be tightened up to combat the increased cost and reduced funding. Universities know that accurate data is crucial to overcoming budgeting challenges, and student and visitor traffic trends are no exception.  There are three key challenges that can be met by utilizing this data harnessed by a people counting technology solution.

1. Managing Operating Costs.

It’s always a struggle when you’re asked to do more with less. If you aren’t looking at foot traffic patterns, you may be missing a critical area where you could be saving. Facility management can be expensive, and you may be spending money keeping facilities open during hours they aren’t likely to be used. If your budget has been slashed and gutted in every area possible, yet you’re still being asked to further reduce expenses, you’re not alone. Many schools are facing this same university challenge. People counting data can help pin point areas of waste, so that the staff and equipment needed for a student union, library, or recreational center can fit into to allotted budget.

2. Finding Funding.

Non-profit universities especially rely on funding and donations to stay afloat, but without presenting comprehensive data in grant proposals and funding requests, how can you successfully secure the funds you need?  Providing the facts and figures is a crucial step to justifying any request for funding.  If you want to expand and grow programs and facilities on campus, you must first show how these are currently being utilized. Finding funding for projects like these can be a tough university challenge to overcome, but hard data is difficult to ignore.

3. Showing Value.

With arts, clubs, and athletics on the chopping block, it is vital that proof be given for which programs are valuable to students. People counting sensors gauge the success of events and programs to determine the popularity of each, so that decision makers understand the tastes and interests of their students. If proving your school’s worth both as a learning and a cultural center has become a major university challenge for you, foot traffic data can be used as hard evidence to support your claim.

4. A Path to Success

Running a university and ensuring its success will never be easy. As an administrator, you have to work extra hard under immense pressure to make sure your students are learning and thriving, and that the university itself continues to secure the funding it needs while remaining affordable enough for prospective new students. With an ever-diminishing budget and a surge in tuition rates it is increasingly difficult to make changes that don’t negatively impact the quality of the education and experiences you offer. Campus foot traffic data will play a large part in helping you meet your university’s challenges head-on.

If you are ready to start counting people that traffic your college or university to aid your budgeting and funding requests, contact us today to discuss the unique challenges faced by higher education and how we can help.

Benefits of People Counting Systems for Student Unions 

Student unions are generally the hub of activity for a college campus. Throughout the day, crowds of students and faculty members come between classes. With a flow of visitors that is constantly fluctuating, it isn’t easy to keep track of how many there are. Without knowing how many visitors there are, it is impossible to know how many resources are needed to accommodate them. Keeping track of trafficking ensures that the facility is operating at optimal efficiency.

Being in-tune with the building’s trafficking is helpful for these reasons:

Measure which areas are used most.

Knowing the most-traveled doors and hallways in the building may come in handy when placing informational fliers, kiosks or help desks for new students. Also, knowing which areas of the student union receive the most trafficking tells the school where to concentrate its money. It may be the fitness center; it may be the cafeteria. Whichever the area, if it is heavily-traveled then it is likely to return the money that was spent in it.

Optimize employee placement for peak and non-peak times.

Managers can calculate building hours and personnel needs based on actual data reports from the people counting hardware, rather than making estimations. With a sensor installed, the building may never be over- or understaffed again.

Because of school budgets, it is important for student unions to use their money wisely. Many student centers can’t afford to pay several employees on the same shift, and even if they can, they shouldn’t have to. People counting allows student unions to optimize their labor.

People counting can be used to estimate the proper amount of employees for peak and non-peak times on an average day – and on the not-so-average days, too. When hosting well-attended events – sometimes several at once – the building may need more staffing. People counting helps you predict and prepare for special occasions.

Justify requests for additional resources.

With an increased amount of students using a fixed amount of resources, a school’s budget is bound to tighten. However, if people counting hardware is installed in the student union, the sensors will pick up on the increase in trafficking. This data ensures that student union resources don’t get the axe when it comes time to make budget cuts.

Retailers and Universities Merging 

Today, more high school graduates are starting to choose alternate paths rather than going to college. In fact, NBC News recently pointed out that college enrollments are declining. To counter these issues, college universities are joining forces with retailers to bring in additional revenue.

One community college in California, Ohlone College, has decided to launch an initiative to raise additional revenue for the school using its unused property. According to the Contra Costa Times, the school is considering leasing 15 acres of surplus land to a local developer for 90 years.  The developer would build apartments on the land that would provide a new revenue stream for the university.

The idea to build new housing on university land was born out of necessity, and as more institutions find themselves in a similar situation, we may see more of these types of projects in the future. Clearly, it’s a new way to fund the institution and maintain the retail and restaurants that serve the student body. Preserving the community surrounding a university is critical, as vibrant social centers are what help to draw new students and give the university its character, even as the pool of high school graduates shrinks.

Universities and their facility management teams can see how successful their alternative revenue streams—whether it’s new housing or another initiative—are by tracking and counting people they attract over time.  If the new housing is providing fresh revenue for the university, traffic in the neighborhood will increase.

Many colleges already employ people counting sensors and technology in their student unions, libraries and bookstores. Similarly, university-owned and privately owned retailers and businesses can use people counting to see the tangible results the new housing is having on their bottom line. 

Traffic counting technology should also be employed in gathering places, like university libraries, student unions and dining halls. By tracking peak hours and shifts, universities can ensure they have each location appropriately staffed and that they are not overbuying food products for dining halls or other items needed for their day-to-day operations.

3 Signs it’s Time to Upgrade the Way You Measure Foot Traffic

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Imagine a busy Saturday at your store, library or museum. You’ve known for a while that these afternoons always have the most foot traffic, and you’ve done what you think is necessary to prepare for the surplus. It started off as a great day with customers and patrons flowing in and out, but then an hour into your most hectic afternoon of the week, you begin to notice that your staff or volunteers are really struggling to keep up with demands, and people are getting upset at increased wait times. You remember this happening before, but you learned your lesson, and took steps to prevent it from happening again by comparing the numbers week to week and making sure you had the staff. What happened?

The problem lies in the numbers themselves. Most likely, your past counts were off, resulting in inadequate staffing. If foot traffic isn’t recorded accurately, you can only guess how many employees you’ll actually need on any given day. Everyone who runs a business effectively knows they need to accurately measure foot traffic. The benefits to this practice are numerous:

Think you might need to upgrade your current people counting methods? Here’s how you can know for sure:

  1. You are doing manual counts.

We feel your pain if you still use this outdated people counting method and have to rely on pen and paper to count people. If you’re currently in this situation, do yourself a favor and switch to an automated system to measure foot traffic. You and all of your staff have much better, more profitable ways you could be spending your time. Not only that, it’s really difficult for humans to get an accurate measure when a place is busy. Nowadays, you can even find thermal sensors that can use body heat to track customer movements around your store, so you don’t just know how many people are coming in, but which sections they’re more likely to go to.

  1. You are using horizontal cross beam sensors.

Cross beams aren’t as tired as manual counts, but they’re still less accurate and less efficient than overhead sensors. If people often arrive in groups, horizontal sensors are more likely to give you false foot traffic recordings. While they may be okay in small doorways that don’t leave room for more than one person to enter at a time, you might be better off switching to a thermal or video sensor that can give you spot-on counts no matter the size of the group coming in.

  1. Your current solution cannot distinguish between adults and children.

This is a big one if you operate a library, museum, casino, or any business where you would benefit from distinguishing between adults, children, — even service animals. Horizontal sensors and thermal sensors by themselves are unable to analyze the type of foot traffic entering your place of business; they can only measure the overall volume, and sometimes not very accurately at that. If you need to know more than a head count, a combination of a thermal and video sensor will be your best bet at categorizing patronage.

Keep your bases covered.

If your palms got sweaty just from imagining the stress of the scenario at the beginning of this post, you’re not alone. Unfortunately, this pops up all too often, making customers wonder why the owners aren’t staffing their business the way they should. Worse yet, customers generally aren’t very understanding when it happens. The best way to make sure this doesn’t happen to you in the future is to have an accurate, efficient way to measure your foot traffic with a modern people counting solution, so you can stay ahead of the game.

How to Boost Mall Traffic with a Consumer-Centered Retail Strategy

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The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales.

Customer service is one of the top factors people consider when they decide whether or not to visit your store. The RightNow Customer Experience Impact Report notes that “89% of consumers have stopped doing business with a company after experiencing poor customer service.” A second statistic, from Parature, says that “it takes 12 positive customer experiences to make up for one negative experience.”

Across America the traditional mall experience is morphing. Major U.S. mall owner’s like Simon Property Group, Westfield America, and GGP, faced with flagging mall traffic and unused space, are thinking outside of the box to attract shoppers and non-traditional tenants. The attempt to reinvigorate and revive the mall is resulting in a shopping, eating and entertainment mall model for the modern retail era.

Read the full article or skip to a specific section:

  • 5 Ways to Boost Mall Traffic
  • How to Increase Sales with People Counters
  • Understanding Shopper Counting Can Improve Customer Experience
  • Ready to start boosting your mall traffic? Request a quote for a people counting device today! 

    5 Ways to Boost Shopping Mall Foot Traffic

    If you are looking for ways to boost your mall traffic and get shoppers through your doors, here are five creative ideas that can give your mall foot traffic a renewed boost.

    Turn your mall into an entertainment hub

    You need an incentive to attract customers into your mall and to spend time there. Consumers want more than a place to eat and shop—they want experiences. To increase mall traffic, dedicate spaces and hold events that offer forms of entertainment. Turn customer apathy into excitement with a variety of venues that entice them to visit your mall and stay longer.

    Hold community events

    Your current, unused mall space has the advantage of being large enough to serve as an event venue. This opens up opportunities to invite community groups and non-profit organizations to hold events year round and increase foot traffic.

    Wi-Fi hot spots

    Create a Wi-Fi café or multiple hot spots that promote a quiet haven for the growing work-from-home workforce or constantly connected mall visitor. You could offer snacks and drink choices that can be purchased while they check their email or reply to messages.

    Rent space to unconventional tenants

    Mall traffic can be increased dramatically by offering empty spaces to non-traditional types of tenants that offer entertainment options rather than retail shopping. How about a laser tag, indoor skate park or trampoline venue for the kids? Fitness centers, consignment shops, and specialty shops can also increase foot traffic.

    Mixed-use malls

    If entertainment options don’t necessarily work for your property, you may want to consider a mixed-use scenario to increase mall traffic. Many mall complexes around the country have adapted their empty areas to incorporate hotels or apartments, offices or play space. Target the people using those facilities by making them aware of the convenience of shopping nearby.

    Measure mall traffic

    Having a people counting solution in place before initiating these traffic-boosting strategies is important to measure the effectiveness of your efforts. Strategically place people counters in entrance points, parking garages, and entrances to specific venues spaces to track where your visitors are going. Over time, the data collected will help give you an idea of successful mall traffic trends and also areas that need improvement.

    Keep in mind that your investment in these solutions will provide a return long-term with increased traffic and an upswing in revenues. The data you collect will help you adapt your vision of mall spaces and choose the most profitable options for your business.

    Buy Online, Pickup In-Store (BOPSIS) 

    One smart way to get shoppers through your doors is to offer customer-friendly services such as “Buy Online, Pickup In-Store” (BOPIS). This smart strategy is the best of both worlds in a sense; it gives shoppers the convenience of purchasing online and the speed of retrieving their purchases at no additional charge and more quickly than waiting for a package in the mail.

    What’s more, BOPIS is a retail customer experience that drives additional sales beyond the products your customer purchased online. A Forrester report revealed that 46 percent of shoppers are enticed to spend above and beyond the original BOPIS purchase if they receive a personalized discount or deal when retrieving their purchases in store.

    How to Increase Sales with People Counters

    One of the biggest challenges for small to medium-sized retail business (SMB) owners is attracting customers to your store. To increase sales, you need to get people in the door, keep them coming back, and inspire them to tell their friends about the great shopping experiences you provide. Tools such as a people counting solution will help you work toward these goals and determine the success of your efforts as well.

    1. Understand Your Business. Consider the things that make you stand out from your competition. Formalize your unique value proposition (UVP) into a statement you can share with your management team and employees. Examine your processes (such as hours of operation, staffing, products, and marketing) as they relate to your UVP and make an honest assessment of your strengths and the areas where you could improve. Looking at these things from your customers’ perspective will help you figure out how to improve the customer experiences you provide.
    2. Know Your Target Audience. Trying to attract “the general public” is too vague and ineffective. Create a detailed profile of your typical customer so you can craft marketing messages that will appeal to those demographics. Compile and update a database of customer information, including addresses, order histories, and loyalty rewards. This data can help you shape personalized email invitations to attract customers. Foot traffic statistics from your people counter will provide insights into peak times for typical buyers and the areas of the store that draw the most attention, to complete your customer profile.
    3. Set Yourself Apart with Outstanding Service. One thing that will always attract customers is exceptional service. People counting solutions can help you deliver great experiences. For example, with foot traffic data, you can ensure adequate staffing during the busiest times of the day, week, month, or year, to avoid lengthy checkout lines. You can also tell which parts of the store are visited most, so you can adequately staff them with associates to assist shoppers with queries or make upselling suggestions. Great service from knowledgeable and attentive employees can lead to customer loyalty.  
    4. Keep in Contact. In today’s retail environment, shoppers expect to interact with retailers in stores and online through social media, texts, and email. Make sure your customer engagement strategy includes appealing to them on all channels. Send emails and texts to thank loyal shoppers and offer coupons or information about upcoming sales or other in-store events such as new product demos. Never underestimate the power of social media. Engage with customers who reach out to you or mention you on social media.
    5. Offer Promotions. A common strategy to attract customers is to offer promotions both in stores and online. These could include not only special deals such as “buy one, get one free” but also codes that people can share with friends to earn rewards. To tell whether an in-store campaign is successful, check your people counter to see if foot traffic increases during and after the promotional period.

    Start increasing sales at your mall today with a Traf-Sys people counting device. Request a free quote! 

    Understanding Shopper Counting Can Improve Customer Experience 

    Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience.

    • Display Promotions: Using people counters in separate sections of your store allows you to count how many people visit each area per day and, on a larger scale, per week, per month, and per year. This data can very easily help you to identify peak times of the year, month, week, and day for each section of your store.
    • Create Timed Promotions for Peak Visitor Times: You will also be able to identify which times of the year, month, week, and day your promotions would be the most successful. With your shopper counting data in mind, plan out your promotions ahead of time. 
    • Increase Staffing During Peak Times: It’s easy to predict these peak times and schedule more efficiently when you understand shopper counting. With people counters installed, you will be able to determine the peak times during the week and day during which may need to schedule a few more staff members. 

    Get Your Retail Traffic Counter From Traf-Sys

    Retail traffic counters help keep eyes on nearly every aspect of your retail store. Gathering these analytics can help you make the changes for a better, faster and more pleasant customer experience at your business.

    Contact Traf-Sys or request a quote to inquire about our services and how we can measure your mall traffic for a brighter and more successful future.

AI in Retail: 3 Things You Need to Know

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Most futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity.  The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses.

How Can AI Help My Retail Store?

In short, AI is a learning software program that can learn tasks and think similarly to the way a human does. It gets its “intelligence” based on collected, hard data and processes information to make decisions. There are two types of AI: narrow and general intelligence. Most computers and smartphones have narrow AI and can perform simple tasks that they are programmed to do for the user.

General AI is different. It is a learning program that is adaptable and able to perform more advanced tasks such as building spreadsheets or use deductive reasoning to determine a trend or recommendation. It becomes “smarter” over time, based on accumulated data. Companies such as Amazon, GE, Dominoes and North Face all use AI in retail to boost their presence and sales revenue.

3 Things You Need to Know About AI in Retail

  1. AI in retail improves the customer experience

A recent study by IBM showed that 48% of customers believe it is important for retailers to provide on-demand, personalized promotions when shopping online, while 45% want the same options in-store.

AI helps the eCommerce shopping experience by suggesting product recommendations the consumer has an interest in, based on shopping and browsing history. AI used in web or apps can feature voice-activated shopping and can even become a consumer’s own personal shopper. Personalized promotional offers catered to your customers can help motivate a purchase.

  1. AI in retail improves business decisions

Still depending on spreadsheets and paper scheduling to manage your staff and inventory? AI incorporated into your daily management routine can help immensely by optimizing such tasks like staff scheduling needs, over or under-stocking of product, and maintenance requirements.

AI in retail can also be use for facilities management tasks like lighting and HVAC usage. If there is a problem that needs to be addressed, AI can send you a real-time alert and give you the ability to handle an issue via a smart device.

  1. Including People Counts Improves AI

If you utilize AI in your brick-and-mortar store to enhance the customer’s shopping experience, be sure to install people counters to gather additional data such as shopping patterns and areas of higher interest within your facility. People counting data can help your AI application determine the success of special sales events and learn the best way to improve future promotions.

According to IDC, AI will change how 25% of stores operate in the U.S. by 2019. It’s time for you to evaluate how you can leverage AI solutions. Don’t wait until your competition has deployed AI solutions and has gained an edge in your market. Explore the benefits it can offer your business as you advance into the “futuristic” world of AI in retail that’s here today.

The Pros and Cons of a Video-Based Sensor

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Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention.

The video-based Eclipse people counter uses advanced image recognition technology that records highly accurate data under a wide set of conditions, such as high traffic areas, variable lighting, and wide entrance areas.

The Advantages of Video-Based People Counter

Consider these ways a video-based sensor for people counting can benefit your business:

  • Using multiple units, you have the ability to cover wide areas, which is beneficial for larger stores and shopping malls.
  • There is support for remote video capture when using an Internet-connected laptop or tablet.
  • In the event of a power outage, data can be safely stored within the solution’s flash memory, saving up to 10 days’ worth of data.
  • Video-based sensor counters can adjust quickly to changes in lighting and temperature.
  • These solutions have the ability to filter carts, children, and strollers, providing you a more accurate count of actual shoppers versus total number of people in the store.
  • It’s easy to upgrade these solutions so they are always running the latest software version.

When Video-Based People Counters May Not Be the Right Solution for You

Even though video-based people counters offer a wide variety of advantages, there are situations in which they may not be the optimal choice. Here are some additional facts to consider:

  • Areas of your facility affected by shadows, complex backgrounds or varying light levels may impact the counting accuracy of a video-based counter.
  • The capital investment and time and labor cost for installation is sometimes greater than for thermal sensor or infrared beam people counting systems.

Which System is Better?

Business owners and managers may question whether a video imaging or a thermal imaging people counter is the better choice. The fact is, both systems have their advantages. A thermal imaging counter system is superior for obtaining accurate counts, whereas overhead video-based sensors give you “eyes” to verify the numbers or filter to count only the demographics you are looking for. Speak an experienced people counting solution provider to determine which is the right system for your business.

Traf-Sys is dedicated to providing solutions that can meet the needs of any business or organization that needs reliable, accurate people counting data. Learn more about the Eclipse video-based sensor system here.

Reasons to Choose Thermal Imaging People Counters

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There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic numbers and pattern and to provide insights into customer or patron habits. Traf-Sys designed its Gazelle series thermal imaging systems to meet the challenges of these applications and deliver the best coverage and data collecting accuracy in the market today.

Here are six reasons thermal imaging people counters are the best investment for your business. 

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Foot Traffic Data from Thermal People Counters

A thermal imaging people counter provides more accurate foot traffic data when compared with less expensive systems such as infrared beam door monitors. Using infrared radiation detection, it is triggered by body heat, and can determine exactly how many people enter your store. Our Gazelle IP features state-of-the-art thermal counting technology and also provides you remote configuration capabilities.

Variable Lighting Conditions

Whether your establishment has bright sunlight or darker, lower lighting conditions, a thermal imaging people counter will be able to accurately determine traffic data because it does not depend on ambient light. The infrared sensors monitor temperature changes only, so the amount of light is irrelevant. This is especially beneficial in rapidly changing lighting conditions such as day-to-night outdoor monitoring. Our Gazelle 2 90° Wide-Angle Format people counting sensor is designed for highly accurate counts in these conditions. It also provides a 40% greater detection area than standard counters.

Accuracy Over an Extended Area

Larger facilities such as major retail businesses, university libraries, and museums have a more complex layout but still need an accurate people count over a large area for proper data analysis. Using multiple thermal imaging solutions, such as our Gazelle DualView or Gazelle IP along with Gazelle IP Node and Gazelle Relay Output for areas where a wired connection is impractical, provide counting capability over extended areas.

Easy Installation

Do you prefer a system that can be installed well out of the way? Thermal people counters usually are ceiling mounted — though they can be affixed to a wall with brackets if preferred — and you can install them between 11.5 feet and 27 feet from the ground. Discrete and unobtrusive, thermal people counters are a great solution for businesses looking to keep their traffic-tallying technology tucked away.

Array of Sizes of Thermal People Counters

While some people counters are limited in terms of where they can be installed effectively, thermal people counters perform well in entrances that are expansive or narrow, again because they rely on heat mapping to assign a count to each person in your doorway. In especially wide entrances, you can network together several thermal people counters to ensure that you’re achieving the most accurate count possible.

Thermal people counters also separate individuals entering from those who are exiting so you better understand the comings and goings of your traffic patterns.

Benefits of Thermal Imaging People Counter vs. Video Counters

Business owners and facility managers may question whether a video imaging or a thermal imaging people counter is the better choice. Each system has its own advantages, a thermal imaging counter system is superior for obtaining accurate counts and video gives you “eyes” to verify the numbers or filter to count only the demographics you are looking for.

Why debate? A solution that integrates both technologies will provide you with the best of both worlds. For example, in a retail application where you want to consider only adult consumers who enter a store, you can opt for our Gazelle DualView that includes thermal detection technology along with video that enables verification.

Choose Traf-Sys Thermal Imaging People Counters

Thermal imaging people counters are clearly the best choice for retail stores or other facilities that have high customer traffic, larger coverage areas, and challenges with lighting. Our Gazelle series incorporates this technology into solutions that can meet the needs of any business or organization that needs reliable, accurate people counting data.

Click to learn more about our Gazelle series or request a quote for additional information.

The Top 10 Reasons to Use People Counters to Measure Foot Traffic

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group of people - measuring foot trafficThere is a wide range of businesses and organizations including retailers, libraries, casinos and museums that can benefit by using people counters to measure foot traffic at their locations. Analyzing the data provided by strategically placed people counters is a good business decision that will improve your daily operations over time. Knowing your traffic counts not only saves money, but also helps with management planning for various areas of your business.

As a manager or marketer, you may not have considered all the benefits people counting technology can offer. Here are the top 10 ways using people counters to measure foot traffic can optimize and streamline your operations:

  1. Budgeting

Knowing the number of people who access your facility can help you plan your yearly budgets more effectively. Purchases of supplies for office management, marketing material, inventory and cleaning can be better managed once you know the facility usage data provided by your people counter system.

  1. Staffing

When you place people counters in specific areas of your facility, you can identify high and low foot traffic trends and better schedule staff by having the right number of people on hand to provide service where customers tend to dwell.  In addition, labor costs can be reduced when you know how to strategically schedule your staff to meet traffic flows.

  1. Inventory

People counters are a great way to take away the guesswork out of reordering inventory and supplies. The foot traffic data can give you a better idea of when customers enter your facility and the areas they tend to frequent. Knowing this information helps you save money by only restocking supplies that are most popular and in high demand by the consumer.

  1. Security

People counter technology can be used to help identify high-risk areas of your facility where inventory shrinkage or criminal activity is a concern. This information can assist in improved security staff placement at your facility and save money through decreased shrinkage and loss.

  1. Floor Plan Optimization

By placing people counters in various sections of your facility, you can gauge foot traffic data to help determine an optimal layout, which better meets the needs of your customers and increases revenue from increased sales.

  1. Display Placement

People counters can show where most customer foot traffic takes place, and also areas that are not visited frequently in your facility.  The data obtained can help you decide which locations are best suited for your displays that will get the most attention and customer traffic.

  1. Measure Event/Promotion Success

Foot traffic data can help answer questions of why a campaign was or wasn’t successful. Traffic information relating to time of day or month, location within the store, variables in inclement weather all can help you plan more successful promotions in the future.

  1. Funding Requests

If your business success depends on funding from outside sources, having solid traffic data collected from your people counters will help increase your chances of success by showing decision makers proof of performance. Your demonstration of smart planning and positive results will help your future funding needs down the road.

  1. Programming Decisions

People counting technology is crucial in determining return on investment (ROI) for programs, events and exhibits and promotional campaigns. This data can also help you plan for the future and adjust investment budgeting accordingly to reduce overspending and revenue loss.

  1. Facility Maintenance

Foot traffic monitoring can help managers and construction contractors schedule any major maintenance activities during less active traffic periods. This can save your business from lost sales due to the customers’ inability to access your business because of maintenance.

 

How Some of the Most Visited Museums Use People Counters to their Advantage

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Most Visited MuseumsWhile some of the country’s most-visited museums might be best known for the dazzling treasures within their four walls, they also have something else in common. In addition to organizing top-notch exhibitions, institutions ranging from New York City’s Metropolitan Museum of Art to the J. Paul Getty Museum in Los Angeles and the Carnegie Museums of Pittsburgh all use people-counting technology to yield insights into exhibition performance, facility management and staffing needs.

Eyes on the Experience

You spent countless weeks assembling the exhibition and gathering just the right objects to tell a memorable story. Once the opening-day butterflies have faded away, it’s time to start measuring how the exhibition is faring with visitors. The most-visited museums use traffic-counting systems to monitor the flow of visitors into and throughout the facility, and data on hotspots where crowds gather can yield useful information about the areas attracting audiences and others that are overlooked. People counters also can reveal where visitors begin and end their journey, helpful in understanding how many experience the exhibition in its entirety.

Staging a successful exhibition is a blend of art and science. Data you collect from exhibitions can help you plan well-received efforts in the future and optimize the guest experience throughout the whole event.

Keep Your Building in Tip-Top Shape

The most-visited museums keep their facilities as pristine as their art and artifacts, thanks in part to the strategic use of people-counting systems. There are a number of factors that play into becoming a first-tier cultural institution beyond collections and curators. How often do the floors need to be mopped? Do restrooms need to be refreshed twice daily? What about larger maintenance projects, like structural repairs, window washing and more? Use your people counters to understand the level of traffic your building can endure before maintenance is required. A well-kept facility helps to attract visitors; many museum-goers are drawn to the peaceful, sanctuary-like feel of these cultural spaces.

Safe and Secure

You can always find large crowds thronging to the most-visited museums, and more often than not, it’s an orderly, civilized affair. How do powerhouse museums like Carnegie, Getty and The Met run a tight ship? By leveraging people-counting data to get security staffing levels just right.

It’s important to ensure you’ve deployed enough security personnel not to just to protect your priceless objects but also to keep crowds under control. Are visitors bunching up in one specific area of a special exhibition? Security can help to keep everyone safe by steering museum-goers from one room to another, optimizing visitor flow as much as possible.

People-counting data aids not only with security staffing but also with your workforce management overall. By reviewing your historical traffic data, you can get a feel for the days, weeks and months when you attract the greatest volumes of visitors and times when you can lower costs by scheduling only essential personnel. For example, perhaps you need only half the visitor assistants on a slow Tuesday that you would on a perfect Saturday afternoon. The most-visited museums rely on actionable insights from traffic-counting data to right-size their staff schedules and keep labor costs under control.

The most-visited museums achieve their success not just by acquiring invaluable objects but also by the strategic use of technology both to enhance the visitor experience as well as optimize organizational operations. Take a cue from the leaders in your field and see what people counters can do for you.