How People Counting Data is Used to Increase Sales Conversion Rates February 11, 2015 by Traf-Sys The process of converting shoppers into buyers is practically the definition of a “business basic.” For retailers, measuring (and hopefully … Read More
Four Truths Revealed with Timely Traffic Data February 5, 2015 by Traf-Sys For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on … Read More
Four Steps for Optimizing Your People Counting Data January 22, 2015 by Traf-Sys Today’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business … Read More
People Counting Software: Four Key Performance Indicators Retailers Should Pay Attention To August 13, 2014 by Traf-Sys A steady decline in foot traffic over a given period will result in decreased sales in about 13 months. It’s … Read More
Capture the Elusive Teenage Demographic with Customer Counters July 24, 2014 by Traf-Sys Teenagers are as unpredictable as the weather—happy and sunny one hour and then clouding over with the storms the next. Read More
Organized Retail Crime is Still an Issue, but People Counters Can Help July 18, 2014 by Traf-Sys Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National … Read More
Video Surveillance vs. People Counting Software in the Library June 30, 2014 by Traf-Sys Libraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards … Read More
People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons June 27, 2014 by Traf-Sys Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the … Read More
Affiliate Marketing and Digital Signage are Powerful Revenue Drivers June 26, 2014 by Traf-Sys Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn … Read More
A/B Testing: How Traffic Counting Can Increase Sales June 23, 2014 by Traf-Sys A/B testing is exactly what it sounds like: an experiment with two variables, A and B. Read More