Affiliate Marketing and Digital Signage are Powerful Revenue Drivers June 26, 2014 by Traf-Sys Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn … Read More
A/B Testing: How Traffic Counting Can Increase Sales June 23, 2014 by Traf-Sys A/B testing is exactly what it sounds like: an experiment with two variables, A and B. Read More
Multichannel Retail Marketing and People Counts Can Drive Foot Traffic May 23, 2014 by Traf-Sys Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
What’s Ailing Brick and Mortar Retailers? March 25, 2014 by Traf-Sys For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we … Read More
How to Use Emotional Marketing to Attract Customers March 18, 2014 by Traf-Sys Last week, we had a long conversation about digital signage, what it is and why it’s effective. This week we’re … Read More
Is Your Digital Signage Working to Its Fullest Potential? March 11, 2014 by Traf-Sys Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio … Read More
The Difference Between Foot Traffic and Conversion Rates February 12, 2014 by Traf-Sys If you’re a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success … Read More
4 Tips for Retailers Marketing to Millenials February 4, 2014 by Traf-Sys Some of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between … Read More
Twitter Statistics that Matter for Brick-and-Mortar Retailers January 8, 2014 by Traf-Sys Let’s look at the future of retail. Today, technology like thermal imaging sensors and retail management software allow store owners … Read More