When it comes to the success of any business, the more informed decision maker is the winner. With customer counters, you’ll have access to analytics that will equip you with the foundational information you need to set your business apart. Your toughest questions are answered with the simple implementation of customer counters.
Are you drawing them in?
It’s easy to look up your sales for the past month in your POS system. But how do you know how many people passed up your store for another? And are more people coming in to your store this month than last? Your point of sale can’t tell you anything beyond the number of people who made purchases. Understanding why people didn’t make a purchase is just as important.
That knowledge can be hard to grasp without customer counters. These simple devices can be placed in the entrance of your store. If you know the approximate foot traffic of your location, you can compare how many people walked past your storefront and how many entered. If you’re being passed up, maybe it’s time to update your window display to include more inviting signage and products. You’ll be able to see how effective the change really is when you compare it to your baseline window conversion rate.
How long are they staying?
Now that you’ve gotten them in the door, you’ll need to know how long they’re staying. This metric will let you know if your store has an inviting atmosphere. If customers are entering and quickly leaving, there are several considerations to make. Are your employees welcoming customers? Is your store confusing and hard to navigate? Customer counters can be the clue you need to solve low sales. As you implement changes, you’ll be able to see how the time visitors spend in the store changes.
Where do they linger?
Placing customer counters throughout your store will let you know where customers tend to gather. This area is your sales sweet spot. Promotions and displays that are placed in key locations around the store can encourage visitors to make a purchase.
You’ll also be able to improve your store’s overall layout with the information from in-store customer counters. If customers never make it the full length of your store, you may want to consider putting the bestselling items towards the back, drawing them through the entire store. This provides them with the opportunity to see all of your products—which they might not have seen before.
How many of them are buying?
Again, the information your POS system provides will only get you so far. In order to harness the information in your sales conversion rate, you’ll need to know how many people entered your store total—whether they made a purchase or not.
If sales are low, but traffic is high, you can start to pinpoint the issue. For example, you might not have enough employees on staff to provide adequate customer service for all of your patrons. Customer counters can help you predict staffing needs, letting you better meet the demands of your customers.
What does it all mean?
The biggest benefit of a customer counter is that it provides you with a baseline. This information is critical to ensuring that your promotions, marketing, customer service and even store layout are facilitating an increase in sales. Take the guess work out of business decisions with customer counters.
