Casino Traffic Counters

Casino traffic counters help you determine peak business times and areas through real-time data. You can use this information to optimize your staffing schedule and save labor costs.

Our people counters keep track of patrons accurately and automatically, so you can find out what sections of your facility are getting the most pedestrian traffic. Your staff can use near real-time data to find areas that need the most coverage and determine which popular areas are chronically understaffed.

With a people counting system, you can gauge the effectiveness of your promotions. Compare the popularity of an attraction during a promotion to its activity beforehand to inform your marketing budget. Find out what works, what doesn’t, and adjust your strategy to make your promotions translate to increased traffic.

Add security in areas where you need it using people counter data. By increasing security based on the number of people in your casino, you can strategize your spending.

Discover the most popular areas of your casino with a traffic counter to optimize your layout. With a casino design that caters to your customers’ preferences, you can invest more intelligently in equipment and facilities.

Invest in performance initiatives where you need them the most by tracking your locations’ performance through people counting. You can focus on directing your training costs to teams that need more support.

People counting systems have accuracy rates that range up to 95% or higher. Some of our more advanced people counters can reach more than 98% accuracy. Thanks to advancements in people counting technology, thermal and image processing people counters can increase accuracy by:

• Counting more than one person when they enter the detection zone at the same time
• Distinguishing between customers and items such as carts and strollers
• Detecting people in different lighting and weather conditions

By helping you measure your customers’ activity, people counting can inform your workforce scheduling process. You can use traffic data to design better schedules for your employees in the following departments:

• Cleaning/facilities management: The need for upkeep in an area tends to increase as it experiences more visitors. With detailed traffic data, you can discover which parts of your casino need the most maintenance.
• Security: A similar principle applies to security. While you will always want security in critical areas, you may find that other areas also need increased security due to high traffic.
• Spa and other luxury services: If your casino includes amenities such as a spa, you can plan its hours of operation around your customers’ active times.

The best location for your people counting system will depend on its technology and your data collection goals. Most businesses that use people counters place them at entrances and exits to track their total number of visitors. However, you can place it anywhere you need to track traffic. For example, you can install people counters near your slot machine and card table areas to see if one attraction has more visitors than the other.

In addition to helping you develop more efficient staffing schedules, casino people counters provide advantages such as:

• Long-term performance measurement: By frequently measuring your conversion rates and visitor traffic, you can note changes in your casino’s performance over time.
• Multiple technology options: Our people counters feature infrared, thermal and video technology with various price points and features.
• Cost-saving potential: Traffic and conversion data from people counting can help you save costs by directing your resources to where you need them the most.

A people counting system can give you the data you need to create a better experience for your visitors. One of the most popular ways to improve customer experience through traffic data is with conversion rate data. For example, you can compare the number of people who enter the card table area to the number of people in the area who ordered drinks. A low drink ordering rate may indicate that you need to improve your drink menu.